The successful job seeker makes use of a variety of communication approaches: personal marketing, emails, social media such as Facebook, LinkedIn and Twitter. However, there is a strong case to be made for direct mail. Why?
Letters are unique. They are personalized. The letter from an opened envelope is liable to remain on your recipient’s desk for longer than an email remains on her laptop. An email is only a click away from dismissal.
Direct mail letters differ from a resume and a cover letter. A direct mail letter is a targeted, convincing, one-page marketing letter that describes your major accomplishments and how they may be useful to a potential employer. A direct mail letter does not include a resume.
For more information on how you can create a powerful direct mail letter, please contact me.