When I work with clients, I’m continually amazed by how creative many of them are. Yet these same individuals often don’t think they are creative at all! They think that creativity means coming up with original ideas or finding a cure for cancer. I must remind them that creativity takes many forms. I take them through a specific exercise where they must identify the many facets of creativity and how many of these facets resonate within them.
When we study the work of artists, writers, and sculptors, for example, we find they tap into their intuition to find the source of their ideas that enable them to create. Many people believe there is a universal storehouse of creative ideas and impulses which those dedicated to the Artist’s Way are able to access. Jung, for example, spoke of a Collective Unconscious which he believed served as just such a storehouse. I personally believe that most people can draw upon this rich resource and employ it in their daily lives. We don’t have to be artists per se; rather, we just need to trust in an inner power, whether we call it intuition, our unconscious, or a Collective Unconscious, and draw upon it to design our own lives and careers.