Yours truly was featured on the front page of the Local News section of the Pittsburgh Post Gazette, August 18th edition. The article, written by Patricia Sheridan, was very flattering and it has generated a tremendous amount of inquiries, interest and new clients. Frankly I’d been very wary about publicists because my limited interaction with members of the profession have not been particularly enlightening. A chance remark by a friend and business associate, however, renewed my interest.
Through a referral, I contacted Danielle Elderkin of Cover Story Communications. I was immediately impressed with her ability to define her role, her sincere interest in my work, her competency and her connections with local media. After circulating a well-written press release, she and I continued to communicate for several months while she massaged her contacts. Finally she told me: “The PG has agreed to do an article!”
I have heard of job seekers, believe it or not, engaging publicists to get them media exposure. However, the more likely client is a business owner who wants to create visibility for his company. No publicist can guarantee success; there are too many factors that are out of her control.
I am indebted to Danielle for the work she performed on my behalf. If you are interested in creating more buzz about your service or your product, you would be well advised to contact Cover Story Communications. Danielle can be reached at (800) 928-6613 X 1 or firstname.lastname@example.org.